by William Comcowich | Jul 25, 2016 | Public Relations
Many corporations have assumed a leading role in educating the public about protecting the environment, in developing more environmentally-friendly products, and in positioning their products as “green.” Sometimes though positioning and promoting green products goes...
by William Comcowich | Jul 20, 2016 | Marketing
You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks. Unless your company is an official Olympic sponsor or partner,...
by William Comcowich | Jul 19, 2016 | Marketing
Since the Pokémon GO exploded into popularity this month, marketers have been busy attempting to capture marketing benefits and lessons from the augmented reality game. Players hunt animated Pokémon creatures that appear on their phone screens. Different types of...
by William Comcowich | Jul 14, 2016 | Video
News publishers and marketers are jumping headlong into online video, based on multiple studies showing that video attracts more viewers than text and still graphics. Many in publishing and marketing expect that video will soon dominate the internet. Sixty percent of...
by William Comcowich | Jul 13, 2016 | Marketing
Pokémon GO became an overnight craze. Media outlets filled their pages with stories of people using their cell phones to search for Pokémon in stores, offices, parks – almost everywhere, sometimes gathering in large groups. The new game offers the possibility of a...
