by William Comcowich | Jul 6, 2016 | Data Analytics
Most corporate executives understand the importance of marketing analytics, yet few companies gain significant benefits from analytics. Marketers struggle to integrate data from disparate sources, properly define the problem and design a solution for their...
by William Comcowich | Jun 30, 2016 | Public Relations
C-suite executives, entrepreneurs, consultants, and corporate communications professionals often tout the term “thought leadership.” Thought leadership involves publishing articles, giving speeches or making broadcast appearances that establish the individual as a...
by William Comcowich | Jun 30, 2016 | Marketing
Marketers struggle to access data and understand customers, new research reveals. Despite efforts to make data more accessible to marketing teams, 46 percent of marketers are dissatisfied with the amount of data available to them, and more than half (57 percent) are...
by William Comcowich | Jun 27, 2016 | Marketing
Mobile internet access has changed customer behavior and marketing strategies. Marketers are placing a priority on mobile, investing more in new technologies and strategies. But, while progressive marketers adapt to mobile behavior, their measurement practices lag....
by William Comcowich | Jun 21, 2016 | Content Marketing
The time has come to focus on expanding the use of measurement in content marketing and in improving methods and metrics, a new study from Curata asserts. In its 2016 Content Marketing Staff and Tactics Study, Curata surveyed over 1,000 marketers and identified 29...
