by William Comcowich | Jun 16, 2016 | Storytelling
Compelling brand storytelling requires a sympathetic protagonist as a central element. A customer, fictional or real, often fills that role. Employees too offer a goldmine of storytelling that can humanize the brand. Employees have plenty of stories. They are probably...
by William Comcowich | Jun 15, 2016 | Video
With the surging popularity of digital streaming, video has clearly become an increasingly important PR and marketing strategy. The video programs can range from 6-second snippets to 30-minute documentaries. Sixty percent of marketers use video in their marketing and...
by William Comcowich | Jun 14, 2016 | Marketing
Google+ was initially viewed as a promising up and coming social networking site that would challenge Facebook for dominance. Google’s foray into social media never gained traction. Since the debut of Google+, Snapchat and Instagram have become major players. Facebook...
by William Comcowich | Jun 13, 2016 | Social Media Monitoring
It should be obvious that knowledge about competitors is critical business information. Yet almost half the companies that collect competitive intelligence are not using the data to make strategic decisions, according to a recent survey. The Academy of Competitive...
by William Comcowich | Jun 8, 2016 | Podcasts
Podcasts offer an enormous marketing potential. One in three podcast listeners expect to increase their podcast consumption over the next six months. Nearly one in five Americans ages 18-49 listen to podcasts at least once a month, while nearly one in three men 18-34...
