by William Comcowich | May 5, 2016 | SEO
There’s an ongoing clash between PR and SEO over how best to gain better search engine placements – and which approach works best, earned media placements created by public relations or search engine optimization of owned content. The conflict arises because PR and...
by William Comcowich | May 4, 2016 | Measurement
The right metrics are essential to gain real insight into the impact of marketing programs, including website, email, social media, and content marketing. Sometimes, using only the common metrics for a given media can produce misleading results and fail to provide...
by William Comcowich | May 3, 2016 | Video
PR and marketing typically strive to control the message as much as possible – and to avoid approaches that lack control. Yet early adopters view live streaming video as one of the most vigorous new PR and marketing tools. That’s true even though live streaming...
by William Comcowich | Apr 27, 2016 | Influencer Marketing
Influencer marketing is now a prevalent PR and marketing tactic. PR agencies and corporate departments frequently boast about the benefits of influencer marketing to clients and corporate C-suite executives as a powerful yet affordable strategy. By partnering with...
by William Comcowich | Apr 26, 2016 | Social Media Marketing
The passing of Prince offers examples of how not to conduct social media marketing. Marketers naturally posted their respects to the musician on social media, often including a connection to their brands. Cheerios issued the tweet “Rest in Peace” against a purple...
