by William Comcowich | Mar 30, 2016 | Measurement
Vanity metrics are frequently criticized in public relations and marketing circles. You would think that they are accursed numbers that lead to horrible death. Vanity metrics stroke the ego but reveal little or no meaningful information and accomplish nothing, the...
by William Comcowich | Mar 30, 2016 | Marketing
Social media wins most of the attention these days. Many marketing and public relations professionals expected email use among teens and millennials to fade away as younger folks used social media and messaging apps more often. However, research from Adestra, a...
by William Comcowich | Mar 28, 2016 | Digital Marketing
The new Google Analytics 360 Suite is good news for marketers. The centralized web analytics platform offers a significant improvement in marketer’s ability to track and store information about customers and their behaviors. Some observers even compare the development...
by William Comcowich | Mar 25, 2016 | Writing
Although unglamorous and often neglected, the About Us page is one of the important web pages for companies and other organizations. About Us pages – or About Me pages in some cases – often register high traffic volumes. Even if they do not, visitors who read About Us...
by William Comcowich | Mar 21, 2016 | Marketing
Proving and measuring return on investment (ROI) remains a challenge for marketers, according to a new survey. The 2016 Planning Report from the Leapfrog Marketing Institute shows a surprising drop in accountability for marketing budgets. Only 10% of C-level...
