by Michael Kling | Sep 9, 2020 | Social Media Monitoring
Social media listening emerged as one of the most popular strategies for rapidly gaining information about consumers’ changing preferences. Just over half (51%) of companies surveyed turned to social media listening platforms to learn about consumers’ changing...
by William Comcowich | Sep 9, 2020 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. More importantly, however, social media listening helps guide a business to growth –...
by Michael Kling | Sep 8, 2020 | Public Relations
The 2020 presidential campaigns are well underway. While political pundits, the news media and the general public are following the candidates’ comments and their campaigns’ operations, public relations and marketing professionals may also wish to follow...
by William Comcowich | Sep 4, 2020 | Social Media Marketing
Brands have learned that social media users love memes. Attention-grabbing images combined with a few brief humorous or clever words tend to garner high engagement and can spread widely on social media. Memes can humanize a brand, concisely summarize a complex idea,...
by William Comcowich | Sep 4, 2020 | Podcasts
With the boom in working from home this year, the many people who listened to podcasts while commuting dwindled. Despite the substantial drop in podcast listeners due to Covid-19, podcasting remains a viable PR and marketing strategy. The much-predicted popping of a...
