by William Comcowich | Mar 7, 2016 | Advertising
Google no longer shows AdWords ads on the right hand side of search results pages. Google now shows four pay-per-click (PPC) ads at the top instead of three for “highly commercial” search terms, or queries where Google believes the user is seeking something to...
by William Comcowich | Mar 4, 2016 | Business
Sometimes PR and marketing professionals simply must say “no” to people who make demands on their time or other limited resources. Saying “yes” to requests for your assistance or to take on additional assignments can sometimes open the door to opportunities. Saying...
by William Comcowich | Mar 3, 2016 | Facebook
Facebook’s new Reactions emoji may enable organizations to better understand audience reactions to a post or article. In addition to liking something, Facebook users can now select from a range of options that describe their feelings, including love, ha-ha, yay, wow,...
by William Comcowich | Feb 29, 2016 | Marketing
Personalized marketing and advertising programs deliver improved results in digital media, studies show. As a result, highly personalized targeting is gaining a larger share of marketing budgets. To better implement personalization, marketers are also shifting how...
by William Comcowich | Feb 25, 2016 | Social Media Measurement
More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of...
