by William Comcowich | Jan 11, 2016 | Podcasts
Pundits have differed greatly on the future of podcasting, the technology that distributes audio files through downloading for later listening or streamed immediately on the Web. Promoters say podcasting is on the high-speed highway to success. Detractors say...
by Rohan Ayyar | Jan 7, 2016 | Digital Marketing
By Rohan Ayyar We once had a very interesting real estate developer as a client – young, fresh out of the MBA degree mill, and a know-it-all. He wanted to christen an upcoming residential township his company was building “Lux-O-Tika.” No matter how much we tried to...
by William Comcowich | Jan 6, 2016 | Marketing
Virtual reality (VR) offers an immense PR and marketing opportunity. VR reality offers 360-degree, three-dimensional videos. It’s displayed on headsets from Samsung Gear VR, Facebook’s Oculus Rift, Sony PlayStation VR, HTC Vive, or a cardboard device which...
by William Comcowich | Jan 5, 2016 | Content Marketing
Corporate PR and marketing can learn much from promotion of the latest Star Wars film. Advance promotion through effective PR and content marketing accounted for much of the Disney production’s success. In fact, Star Wars: The Force Awakens shows the force of PR and...
by William Comcowich | Dec 23, 2015 | Native Advertising
The FTC has issued new guidelines on native advertising, ads designed to appear like surrounding editorial content. Native advertising is a lucrative income stream for publishers and a powerful marketing outlet for brands. Major publishers such as The New York Times...
