by William Comcowich | Dec 18, 2015 | Social Media Monitoring
Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming year. A growing...
by gkumar | Dec 18, 2015 | Content Marketing
By Gaurav Kumar You must have heard that “content is king.” However, merely putting high-quality content on the Web is not enough to draw traffic. With over 900 million websites, nearly 200 million blogs and 144 billion emails sent every day, a proper content...
by William Comcowich | Dec 17, 2015 | Snapchat
More brands are learning how to market effectively on Snapchat, a social media network known for its vanishing photos. Snapchat offers marketers over 100 million daily active users and impressive engagement statistics. The fast-growing network is gaining on Facebook....
by Michael Kling | Dec 7, 2015 | Marketing
By Michael Kling Many marketing experts recommend developing buyer personas. A fictionalized, composite picture of your customer, a buyer persona improves understanding of potential buyers and their purchasing behavior. Personas help better target the brand’s specific...
by William Comcowich | Dec 7, 2015 | Marketing
Writers in PR and marketing frequently apply headline-writing formulas in an attempt to increase click-through rates. Posing questions and including numbers, adjectives, superlatives and well-known names are some of the common formulas, as in “10 Best Headlines Ever.”...
