by William Comcowich | Oct 20, 2015 | Marketing
Consumers are losing trust in traditional marketing and prefer to seek their own credible sources when making buying decisions. Because of a major disconnect between marketers and consumers, brands must change their spending priorities in order to successfully market...
by William Comcowich | Oct 14, 2015 | Social Media Monitoring
Social media listening has become an indispensable research tool for marketing and competitive intelligence. Increasingly, it had also become essential for public relations. With the growth of consumer conversations and expert opinion on the wide range of social media...
by William Comcowich | Oct 13, 2015 | Nonprofits
Nonprofits can grow faster, solicit donations more successfully and better accomplish their missions through greater use of analytics. If you doubt the benefits of data, you can read the book, Moneyball. The book and movie of the same name relate the true story of how...
by William Comcowich | Oct 12, 2015 | Marketing
Halloween may be one of the most popular events for marketers as well as children. The holiday offers a chance for brands to show creativity in how they relate their brands to ghosts, haunted houses and scary monsters. The holiday is one of the latest events to focus...
by William Comcowich | Oct 8, 2015 | Public Relations
Wouldn’t you like to get inside the minds of your CEO and other C-suite executives? Better understanding C-suite leaders can help public relations and marketing teams better meet their goals and win approval for their projects and funds for their budgets. We don’t...
