by William Comcowich | Aug 11, 2015 | Social Media Marketing
Real-time marketing is touted as the wave of the future and many brands are working hard to implement processes for quickly connecting marketing messages to news and events. Not too long ago, long-term planning drove marketing strategies. That may not be ancient...
by William Comcowich | Aug 10, 2015 | Social Media Monitoring
Gaining insights into competitor activities remains an often overlooked benefit of media monitoring. Companies usually track mentions of their own names and products. It doesn’t always occur to them monitor mentions of competitors. However, marketing experts agree...
by William Comcowich | Aug 6, 2015 | Online Reputation Management
Online reviews are critical both for a business’s search engine results and for gaining customers’ trust. Reviews often appear near the top of search results for a business. Google often displays reviews near the first search results. It has also integrated reviews...
by William Comcowich | Aug 4, 2015 | Social Media Marketing
More than two-thirds of ardent social media marketers surveyed by Forrester Research believe that buying all their social tools from a single vendor is more effective than buying social point solutions from several different vendors. Social media marketers and PR...
by William Comcowich | Aug 3, 2015 | Marketing
Case studies are a potent B2B marketing and public relations tactic. They are ideal for building trust and credibility, highlighting benefits for customers, reaching specific audiences, educating customers and portraying the company as an innovative, solution...
