by William Comcowich | Jul 21, 2015 | Public Relations
Those seeking a definitive formula that defines how much to budget for marketing and PR will be disappointed. A general guideline is to invest 10 percent of your gross annual income in marketing, including public relations. In the real business world, marketing...
by William Comcowich | Jul 15, 2015 | Facebook
Marketers are hoping a new update to Facebook’s news feed gives them a new route to customers. The news feed update allows Facebook users to select which friends and Pages they would like to see at their top of their feeds. Users will see new stories that those...
by William Comcowich | Jul 8, 2015 | Measurement
Marketing executives say they would spend more on digital marketing if they found better ways to measure its return on investment. Almost 75% of over 400 marketing executives polled by the marketing and advertising agency Millward Brown Digital say they would...
by William Comcowich | Jul 7, 2015 | Marketing
Most Americans are not enthusiastic about obtaining discounts in return for their personal information. They don’t believe the data for discounts is a fair deal and most consumers think marketers misrepresent the benefits of sharing personal information, according to...
by William Comcowich | Jun 15, 2015 | Video Marketing
Live video streaming apps Periscope and Meerkat have become the latest shiny new objects for marketing and PR. But how much are consumers interested in live streaming on Twitter? Almost 8 in 10 adults aren’t interested in either app, according to a survey by...
