by William Comcowich | Jun 11, 2015 | Influencer Marketing
Influencer marketing can supercharge your PR and marketing campaigns. You might wonder why some blog posts get many more visits than others or how some blogs appear to come out of nowhere to quickly rank among the most popular sites in their niche. Chances are that...
by William Comcowich | Jun 3, 2015 | Marketing
An analysis of the best marketing campaigns reveals several key takeaways for marketers. Warc, an advertising and marketing consultant, just released this year’s “Warc 100,” its selection of the top marketing campaigns around the world. Although successful marketing...
by William Comcowich | Jun 3, 2015 | Marketing
Internet engagement continues to rise, even though Internet use and smartphone subscription growth are slowing. Certain social media networks are expanding robustly, and mobile advertising has plenty of room to grow as networks strive to improve ad formats and...
by William Comcowich | Jun 1, 2015 | Advertising
Online ad fraud is an extensive and pervasive problem for marketers. Fraudsters create websites with ads and impersonate human ad views by infecting home computers owned by ordinary consumers. Marketers pay for the automated ad clicks – and pay a lot....
by William Comcowich | May 20, 2015 | Snapchat
Snapchat is one of the most successful new social media venues. It reportedly has over 100 million users. Average users are highly engaged, visiting the app frequently. It’s one of the most popular apps among millennials. Snapchat is unique among social media...
