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Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for...
Use of Instagram for news consumption across all age groups has doubled since 2018 and will probably overtake Twitter during the next year, reveals the new Reuters Digital News Report. Already, news consumption on Instagram almost equals Twitter. According to the...
More companies now give increased attention and funding to corporate social responsibility (CSR). They understand that social responsibility can win media attention, public respect, and customer loyalty. New research also shows that socially responsible companies...
Social media networks are placing a renewed emphasis on combatting hate speech. If successful, the initiative could transform social media into a safer and more civil space. Together, the steps taken by social networks are extensive and unprecedented. Even if the...
Most social media marketers yearn for more followers, but many commit common errors that cause embarrassment, unfollows and diminished brand reputation. While 86% of social media users follow at least one brand, they’re quick to unfollow when annoyed, reveals a...
