by Michael Kling | Apr 14, 2020 | Nonprofits
COVID-19 has forced nonprofit organizations to cancel all-important spring fundraising events. In addition, donors worried about their own financial predicaments have reduced contributions. Fundraising shortfalls this year may approach, or possibly even exceed, the...
by William Comcowich | Apr 13, 2020 | Marketing
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and...
by William Comcowich | Apr 8, 2020 | Digital Marketing
The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online....
by William Comcowich | Apr 7, 2020 | Podcasts
Podcast listening dropped substantially as the coronavirus epidemic forced people to stay home. In recent years, many people found podcasts to be convenient distractions while commuting. Fewer commuters mean fewer podcast listeners. Many people are also too busy...
by William Comcowich | Apr 1, 2020 | Influencer Marketing
The COVID-19 economic shutdown has devastated influencer marketing. Brands and marketing agencies have slashed budgets. Live events that influencers use to obtain new content and promote themselves have been cancelled. Influencers in sectors like travel are especially...
