by William Comcowich | Feb 20, 2020 | Marketing
					
												
								 Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...
							
										
					Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...				
					 
			
					
				
															
					
					 by William Comcowich | Feb 19, 2020 | Media Measurement
					
												
								 More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments,...
							
										
					More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments,...				
					 
			
					
				
															
					
					 by William Comcowich | Feb 14, 2020 | Influencer Marketing
					
												
								 The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...
							
										
					The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...				
					 
			
					
				
															
					
					 by William Comcowich | Feb 12, 2020 | Public Relations
					
												
								 Nearly 90% of C-Suite executives believe in the power of events, and 30% of marketers believe events are the single most effective marketing channel, more so than digital, email and content marketing, according to the Bizzabo Event Marketing Benchmarks and Trends...
							
										
					Nearly 90% of C-Suite executives believe in the power of events, and 30% of marketers believe events are the single most effective marketing channel, more so than digital, email and content marketing, according to the Bizzabo Event Marketing Benchmarks and Trends...				
					 
			
					
				
															
					
					 by Brian Jones | Feb 7, 2020 | Guest Post
					
												
								 With 330 million active monthly users, Twitter is an obvious part of a well-developed digital marketing strategy. While it’s essential to grow a Twitter following, you also need to implement actionable steps to increase engagement and brand awareness. Here’s the top...
							
										
					With 330 million active monthly users, Twitter is an obvious part of a well-developed digital marketing strategy. While it’s essential to grow a Twitter following, you also need to implement actionable steps to increase engagement and brand awareness. Here’s the top...