by William Comcowich | Aug 12, 2019 | Video
Marketing and public relations professionals value video and images. Numerous research studies show that visual content attracts more attention, is shared more on social media, and sticks in viewers’ minds longer than text-only content. When both video and text...
by William Comcowich | Aug 12, 2019 | Digital Marketing
Everyone, it seems, is developing chatbots. Many experts predict chatbots will revolutionize marketing, public relations, and customer service. Some say the revolution is already underway, as creative new applications proliferate. The chatbot market, valued at $190.8...
by William Comcowich | Aug 7, 2019 | SEO
Google search rankings and website traffic are among the key metrics for PR and marketing analytics. That’s one reason to stay abreast of the latest Google algorithm updates. Google constantly tweaks its algorithm. It made 3,200 changes last year alone. Staying...
by William Comcowich | Jul 30, 2019 | Writing
In these days of emails and text messaging, handwritten correspondence has almost disappeared. Yet some stalwarts still advocate handwriting as a valuable tool for business communications. Most business professionals of a certain age still use handwritten notes for...
by William Comcowich | Jul 24, 2019 | Public Relations
New research published by the Institute for Public Relations reveals insights into how consumers rate the credibility of earned media, advertising and other media sources. Besides analyzing the credibility of earned media in mainstream news sources and traditional...