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Because influencer marketing has quickly become one of today’s most popular marketing strategies, some PR and marketing experts predict the influencer marketing bubble will soon burst. The craving of social media influencers to generate an income stream for themselves...
Emoji are ubiquitous. More than 90% of the world’s online population use the symbols at least occasionally. Emoji, also called emoticons, can help express emotions, engage audiences and boost sales. Yet many PR, marketing and corporate communications professionals...
More than a few economists, including experts at Morgan Stanley, JPMorgan and Goldman, Sachs, warn of a coming a recession. Nearly half, or 48%, of chief financial officers in the U.S. predict a recession by mid-2020, according to a Duke University/CFO Global Business...
Direct-to-consumer brands (DTC) are investing more in PR due to increasing paid advertising costs, according to Digiday. Bedding brand Parachute abandoned advertising entirely and relied only on media pitching, influencers, a product launch event, and word of mouth to...
Some marketers believe virtual influencers, computer-generated characters, will soon dominate influencer marketing. Lil Miquela, who has accumulated 1.6 million followers since joining Instagram in 2016, is typically cited as the first and most popular virtual...
