by William Comcowich | Jul 8, 2019 | Public Relations
Like most others, communications professionals look forward to summer vacations. Unfortunately, vacation time produces additional stresses for the remaining staff. Covering the assignments of those on vacation can be problematic for both management and staff. The...
by William Comcowich | Jul 5, 2019 | Nonprofits
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...
by William Comcowich | Jul 3, 2019 | Content Marketing
Marketers face a common conflict of when to gate content behind contact collection forms. After they invest a great amount of time and resources to create a white paper, ebook or other piece of fabulous content, they usually seek to obtain contact information from...
by William Comcowich | Jul 2, 2019 | LinkedIn
While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and resume posting service. They tend to spend more time...
by William Comcowich | Jul 1, 2019 | Marketing
Although brands increasingly turn to social media influencers to promote their PR and marketing messages, some experts argue that an older type of influencer is still effective. Brands that tap radio personalities can see a robust jump in earned media and website...
