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Quality content is more important than ever for marketing and public relations. Consumers demand authentic, informative and interesting content. As brands have better appreciated the value of content, they’ve swamped digital channels with blog posts, infographics,...
IGTV was supposed to challenge YouTube’s long-form video dominance and offer a new creative outlet for influencers and new PR and marketing venue for brands. But it has struggled to attract viewers and quality content since Instagram launched the long-form video hub...
Just like back in high school, a bad reputation can ruin you and your business. Even if they’re not merited, negative customer reviews and word-of-mouth can slow sales to a halt. That’s when it’s time to step in and rebuild that brand identity. How do you know...
Brands have yet to gain the full benefits of social media monitoring and measurement. Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies dig into that treasure...
Consumers are more socially conscious than ever. They expect the brands they support to give back to the community and be environmentally responsible. According to a poll by Futerra, around 88% of consumers say they’d prefer to purchase goods and services from...
