by Christine Soeun Choi | Feb 7, 2019 | Guest Post
It can be frustrating to not have a big marketing budget. When you want to try many different strategies to reach your customers, know this: You can absolutely connect with your customers in meaningful ways and boost sales without a large marketing budget. Here are a...
by William Comcowich | Feb 4, 2019 | Internal Communications
Amazon may owe at least part of its success to its internal communications practices. Corporate communications teams could glean some lessons from the ecommerce giant, in particular, Amazon’s unusual method of running meetings. Amazon CEO Jeff Bezos explained...
by William Comcowich | Feb 4, 2019 | Facebook
Marketers typically include hashtags in Twitter and Instagram. But what about Facebook? Marketers remain divided over including hashtags on Facebook. Some don’t bother, even though they like them on other networks. A Buzzsumo analysis of a billion Facebook posts in...
by William Comcowich | Jan 31, 2019 | Public Relations
So-called deepfake videos — that is, altered video recordings — bring a new level to the dangers of fake news for marketing and PR. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they...
by William Comcowich | Jan 30, 2019 | Influencer Marketing
Aspiring Instagram influencers are flooding the network with fake sponsored content. The posts look remarkably like paid-for ads. They praise products and include branded hashtags and wording designed to mimic real sponsored content. A photo of a cup of coffee will...