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It can be frustrating to not have a big marketing budget. When you want to try many different strategies to reach your customers, know this: You can absolutely connect with your customers in meaningful ways and boost sales without a large marketing budget. Here are a...
Amazon may owe at least part of its success to its internal communications practices. Corporate communications teams could glean some lessons from the ecommerce giant, in particular, Amazon’s unusual method of running meetings. Amazon CEO Jeff Bezos explained...
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So-called deepfake videos — that is, altered video recordings — bring a new level to the dangers of fake news for marketing and PR. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they...
Aspiring Instagram influencers are flooding the network with fake sponsored content. The posts look remarkably like paid-for ads. They praise products and include branded hashtags and wording designed to mimic real sponsored content. A photo of a cup of coffee will...
