by Michael Kling | Oct 29, 2020 | Online Reputation Management
Businesses understand that favorable online ratings and reviews are critical for driving sales and maintaining their reputations. But how consumers use online reviews may surprise them. As it turns out, glowing five-star reviews are not always as beneficial as...
by Michael Kling | Oct 27, 2020 | Data Analytics
PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. A survey by Forrester Consulting shows that marketers consider improving their use of analytics a top priority, but they say existing solutions make it...
by Michael Kling | Oct 26, 2020 | Online Reputation Management
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. “Coupled with increased societal issues and instigators, such as trolls,...
by William Comcowich | Oct 26, 2020 | Cause Marketing
Brands are undertaking concerted PR and marketing campaigns to encourage people to vote. Campaigns are often creative and are sometimes supported by concrete actions. Glean.info supports the “Get out the Vote” campaigns and urges all PR professionals to join the...
by Michael Kling | Oct 22, 2020 | Business
Maintaining a spirit of camaraderie and teamwork is one of the biggest challenges for remote workforces. And these days almost all PR and marketing teams are working remotely — and will likely continue to do so for the foreseeable future due to Covid-19...