by Michael Kling | Oct 21, 2020 | Marketing
The latest advance in artificial intelligence delivers the best chance yet that machine-produced text will revolutionize PR and marketing. GPT-3 (Generative Pre-trained Transformer 3), the third version of AI released by OpenAI, a for-profit San Francisco-based AI...
by William Comcowich | Oct 19, 2020 | Public Relations
Mentoring is more important than ever during the Covid-19 pandemic. Employees fear for their health, their jobs and long-term career prospects. Many face additional household and childcare responsibilities while schools are closed and children remain at home. Mentors...
by Michael Kling | Oct 15, 2020 | Marketing
Local governments are discouraging trick-or-treating this Halloween due to fears of spreading Covid-19. Some parents may be unwilling to let their children walk door-to-door that night. It’s a frightening situation for confectionery producers; the holiday drives...
by Michael Kling | Oct 14, 2020 | Marketing
Covid-19 social distancing requirements have transformed text messaging into one of the most popular B2C communications channels. According to new research from Podium, 42% of consumers surveyed said they’re more interested in texting with local businesses now...
by Michael Kling | Oct 13, 2020 | Social Media Marketing
With the rise of social media, more communications executives and company leaders consider social media managers vital to their organizations. Despite the growth in social media management jobs, relatively little is known about its current role in corporate...