by William Comcowich | Aug 16, 2018 | Social Media Monitoring
Most companies aren’t organized to deliver the service that customers expect on social media. Marketing personnel often oversee social media. They create and post social media content; they also monitor social media for customer comments. Sometimes they answer...
by William Comcowich | Aug 15, 2018 | LinkedIn
LinkedIn Company Pages are among the first places prospective customers and employees visit to learn more about a business. A poor page can quickly wreck a potential relationship. Brands can learn how to improve their PR and marketing on LinkedIn by reviewing examples...
by William Comcowich | Aug 14, 2018 | Social Media Measurement
Some marketing agencies tout earned media value (EMV) as a valuable new metric for measuring PR and marketing campaigns. Proponents say it provides a simple, solid and universal way to measure influencer marketing and other social media campaigns. Social Chorus says...
by William Comcowich | Aug 14, 2018 | Social Media Marketing
Business owners and corporate executives often pressure PR and marketing professionals to produce content that will “go viral.” The internet brims over with advice and research on how to produce viral posts. The Glean.info blog has published posts on the...
by William Comcowich | Aug 10, 2018 | Social Media Marketing
Healthcare communications professionals have been slow to join social media party. Regulatory, legal and ethical concerns pose major deterrents. Medical professionals must avoid revealing patient data due to privacy laws and want to avoid even the appearance of...
