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Brands around the world are turning to micro-influencers and away from macro-influencers with gigantic numbers of followers, reveals new research from eMarketer. China and the Middle East, where marketers remain focused on macro-influencers or celebrity influencers,...
Social media marketing is the favorite online strategy for businesses; search engine marketing (SEO) is the least popular. That’s according to a new survey of more than 500 digital marketers by research and review firm Clutch. While it’s not surprising...
By Arthur Solomon Shush! “It’s a secret. Don’t tell any one. It’s only between us.” Not any more it isn’t. The recent Congressional hearings into the email exchanges between FBI agent Peter Strzok and FB I lawyer Lisa Page shows what I’ve always preached: If you want...
Most B2B marketers say measurement is a growing priority for their organizations, yet they continue to struggle in developing marketing measurement that demonstrates their impact on sales, new research reveals. More than half (58%) of marketers surveyed said their...
Data imparts legitimacy to PR and marketing messages. Stories with relevant data help people remember, add credibility, improve chances for media placements, and reveal insights into trends and correlations or counter-intuitive surprises that illuminate fresh...
