by William Comcowich | Jul 30, 2018 | Marketing
Gift bags filled with promotional items, also known as swag bags and frequently distributed at conferences, fund-raisers and high-profile events, help publicize brands and products long after the event concludes. Businesses also give away swag bags at new product...
by William Comcowich | Jul 30, 2018 | Snapchat
Snapchat has launched the Snapchat Storytellers program that aims to connect brands to influencers on its social media/messaging platform. The social media /messaging platform will link businesses with its most popular content creators – initially its five most...
by William Comcowich | Jul 26, 2018 | Digital Marketing
With its recently announced podcasting app, Google is placing greater emphasis on podcasts and intends to double the number of podcast listeners within two years. Google Podcasts offers advanced features, including “device interoperability.” Listeners can...
by William Comcowich | Jul 25, 2018 | SEO
As voice recognition technology has achieved greater accuracy, it’s become a more useful and popular search tool, especially on mobile devices. More people now conduct more online searches using voice commands – and get accurate search results. Voice search has...
by William Comcowich | Jul 24, 2018 | Marketing
Marketers rate in-person events as the most effective marketing method, according to the Content Marketing Institute. That’s probably why trade shows remain so popular. They offer personal, face-to-face contact that’s becoming so rare in our digital world....