by William Comcowich | Jun 8, 2018 | Public Relations
Reaching rural residents may become more challenging as rural newspapers continue to disappear. Like their urban counterparts, rural newspapers have faced tough times due to falling readership and the shift to digital advertising. Many have also suffered as rural and...
by William Comcowich | Jun 7, 2018 | Video Marketing
As more B2B marketers embrace videos, they often compare their video campaigns to competitors and peers. The 2018 Video in Business Benchmark Report from Vidyard sheds light on video marketing trends and effective practices. Findings are based on data collected from...
by William Comcowich | Jun 5, 2018 | Facebook
Teens have abandoned Facebook in large numbers, new research reveals. About half (51 percent) of U.S. teens ages 13 to 17 say they use Facebook, down from 71 percent in 2015, according to a recent Pew Research Center survey. More teens say they use YouTube (85...
by William Comcowich | Jun 4, 2018 | Marketing
The 2018 Internet Trends Report from Mary Meeker, a partner at Kleiner, Perkins, Caufield & Byers, is one of the most anticipated studies on internet and technology trends. With 294 slides, it’s also the most comprehensive. In addition to internet use, the...
by William Comcowich | May 30, 2018 | Social Media Marketing
Traditional selling channels are practically obsolete. People now rarely answer phones calls from strangers or open emails that they know are sales pitches. Most customers now research companies and their products extensively online and are already well-educated about...