by William Comcowich | Jun 15, 2018 | Social Media Marketing
While PR and marketing pundits frequently describe the benefits of influencer marketing, they rarely mention one group of highly effective and widely available influencers: employees. Employee advocacy — urging employees to post brand content on their own social...
by William Comcowich | Jun 13, 2018 | Digital Marketing
Some marketers say the end of net neutrality will transform the internet – as well as internet marketing. Net neutrality rules required internet service providers (ISPs) like AT&T, Comcast, Sprint and Verizon, to treat all internet traffic equally. ISPs could not...
by William Comcowich | Jun 12, 2018 | Content Marketing
Brands traditionally avoid controversy. By its definition, controversy sparks disagreement and argument. Yet winning the customer’s attention becomes increasingly challenging as blog posts, articles and videos saturate the internet and overwhelm viewers. Some...
by William Comcowich | Jun 11, 2018 | Content Marketing
As more companies embrace content marketing, many turn to freelance writers to create blog posts, email newsletters, social media content and other forms of PR and marketing copy. More than half of B2B marketers outsource content creation, which covers writers,...
by William Comcowich | Jun 11, 2018 | Instagram
Instagram’s switch from a chronological to an algorithm-based newsfeed in 2016 upset many users. The move also worried many in PR and marketing who grew anxious about reaching current and new audiences. Social media gurus recommended tips for how to gain more...