by William Comcowich | Jun 26, 2018 | Digital Marketing
Luxury brands are going through a transition as millennials become a larger share of their customers. Millennials account for about 30 percent of luxury product buyers and that figure will increase 45 percent by 2025, says Claudia d’Arpizio at Bain & Company....
by William Comcowich | Jun 26, 2018 | PR Measurement
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with...
by William Comcowich | Jun 25, 2018 | Instagram
Instagram hopes to take on YouTube and increase its role in influencer marketing with its new long-form videos. In introducing IGTV, Instagram will allow users with 10,000 followers or more to post videos up to an hour long. Others can post up to 10 minutes of video....
by William Comcowich | Jun 21, 2018 | Social Media
Reversing a years-long trend, people are sharing news less on social media. Instead, they’re sharing more on messaging apps such as WhatsApp and Snapchat. The shift poses both challenges and opportunities for publishers and brands. News sharing on Facebook fell...
by William Comcowich | Jun 20, 2018 | Influencer Marketing
Consumer products giant Unilever is urging greater transparency and improved measurement in influencer marketing. Unilever is publically calling for the industry to unite to combat fraud and increase brands’ ability to measure the impact of influencer marketing....
