by William Comcowich | Mar 15, 2018 | Influencer Marketing
Influencer marketing campaigns may be crimped this year by Instagram’s new paid partnership tag and increased Federal Trade Commission enforcement of disclosure guidelines. Instagram, one of the most popular influencer marketing platforms, recently introduced...
by William Comcowich | Mar 14, 2018 | Podcasts
Podcasts continue to become more popular. According to the 2018 Infinite Dial study from Edison Research, 44 percent of Americans over 12 years old say they have listened to a podcast, up from 40 percent last year. More than one in five (22 percent) say they most...
by William Comcowich | Mar 8, 2018 | Twitter
It’s been several months since Twitter doubled its tweet limit from 140 to 280 characters. How are companies and their PR and marketing teams embracing the expanded character count? And what are the effects? In announcing the change, Twitter said the lower limit...
by William Comcowich | Mar 8, 2018 | Business
The ability to “see forward” separates the most admired executives — including executives in PR — from their peers. Business leaders with that much-admired ability can envision how emerging trends will impact their organization and articulate...
by William Comcowich | Mar 2, 2018 | Snapchat
Almost everyone hates the new Shapchat redesign. Snapchat hoped the look would be easier to understand, especially for new users. The new look separates communications from friends and professionally produced content. A new Discover feed on the right side of the app...