by William Comcowich | Sep 25, 2017 | Digital Marketing
Business commenters generally blame massive debt pushing Toys R Us into bankruptcy, but the real reason, or at least a major reason, for toy retailer’s bankruptcy was its inability to transition to digital marketing. Toys R Us, as you probably know, is filing...
by William Comcowich | Sep 13, 2017 | Facebook
Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds in the U.S. That’s remarkable considering census data...
by William Comcowich | Sep 1, 2017 | Cause Marketing
Hurricane Harvey’s extensive flooding and devastation set records. Corporate and individual donations to relief agencies in response to that destruction may also set records. The total amount of corporate donations already runs into the millions of dollars. In...
by William Comcowich | Aug 31, 2017 | Content Marketing
An analysis of more than 800 campaigns by Fractl provides lessons of how to gain media mentions and backlinks. Kerry Jones, director of marketing at Fractl, shares what worked and didn’t work and what the marketing agency learned. Content marketing campaigns...
by William Comcowich | Aug 29, 2017 | Marketing
Many companies strive to learn how millennials differ from other age groups in an effort to market more effectively to this important age group. Brands base PR, marketing and advertising strategies on what millennials prefer and how they think millennials will react....
