by William Comcowich | Nov 1, 2017 | Marketing
People naturally ignore irrelevant messages. Even worse, they may find them annoying. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent, according to a recent analysis. McKinsey &...
by William Comcowich | Oct 31, 2017 | Social Media Measurement
Tapping into customers’ emotions often produces the best marketing or PR results. By reaching an audience’s emotions, brands can connect better to stimulate purchases, strengthen brand reputation, and motivate customers to recommend the brands to friends....
by William Comcowich | Oct 27, 2017 | Twitter
Twitter is cracking down on automated tools, including automated direct messaging and aggressive following and unfollowing that many marketers use to gain followers and promote their brand messages. Third-party apps, such as SocialOomp and CrowedFire, recently turned...
by William Comcowich | Oct 17, 2017 | Podcasts
After years of predictions of a business podcasting boom, corporate podcasting is finally coming into its own as a PR and marketing tool. More companies are launching podcasts. Even small to mid-sized organizations are experimenting with the format. Because of...
by William Comcowich | Oct 5, 2017 | Video Marketing
Large media publishers including Mic, Fox Sports and Vocativ have pivoted to video. They’ve decreased their number of text articles and to post more videos. Since video productions cost more than writing articles, their costs spiked. And surprisingly, their...
