by William Comcowich | Nov 13, 2017 | Marketing
A sea change in consumer behavior has been underway and it holds enormous repercussions for PR and marketing. People are spending less on what economists call durable goods such as cars, sofas and refrigerators. Apparel purchases have also dropped, much to the dismay...
by William Comcowich | Nov 10, 2017 | Social Media Measurement
Despite widespread measurement, many organizations remain uncertain about the business value of social media, reveals a new study by Alitmeter Group, “Beyond ROI Unlocking the Business Value of Social Media.” Out of the more than 400 social media leaders...
by William Comcowich | Nov 9, 2017 | Twitter
It’s official. Twitter has doubled its maximum character limit from 140 to 280. While PR and marketing experts give the 280-character limit mixed reviews, many are probably eager to try longer tweets, or at least stop worrying about exceeding Twitter’s...
by William Comcowich | Nov 7, 2017 | Influencer Marketing
In developing new product promotion campaigns, marketing and PR professionals may wish to focus on a particular subgroup of influencers who have excess money to spend and significant sway within their personal networks. Companies have long-sought wealthier customers....
by William Comcowich | Nov 6, 2017 | Public Relations
Apple took an unusual and perhaps inspired PR strategy to promote its iPhone X. In the standard promotional tactic, a small group of hand-picked publications receive products before other publications. As usual, Apple distributed new iPhones to select technology and...
