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Increasing Negativity on Social Media Threatens Brand Reputations

by Michael Kling | Oct 26, 2020 | Online Reputation Management

Increasing Negativity on Social Media Threatens Brand Reputations Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. “Coupled with increased societal issues and instigators, such as trolls,...

PR Must Confront Cybersquatting Head on – Here’s Why and How

by William Comcowich | Oct 20, 2020 | Public Relations

PR Must Confront Cybersquatting Head on – Here’s Why and How Cybersquatting is increasing and becoming more malicious, experts warn. The trend presents a clear risk to companies’ online reputations. Online speculators purchase domain names of companies and brands, often in large numbers, with the intention of selling them...

Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media

by William Comcowich | Oct 16, 2020 | Online Reputation Management

Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media Defamatory accusations online or in the media can wreck reputations of both individuals and organizations. Such allegations, often repeated in the media and online, are far worse than complaints of mediocre products or customer services shortfalls. They can destroy...

Career Paths for Social Media Managers

by Michael Kling | Oct 13, 2020 | Social Media Marketing

Career Paths for Social Media Managers With the rise of social media, more communications executives and company leaders consider social media managers vital to their organizations.  Despite the growth in social media management jobs, relatively little is known about its current role in corporate...

How PR Can Help Combat New Threats from Deepfake Videos

by Michael Kling | Oct 7, 2020 | Public Relations

How PR Can Help Combat New Threats from Deepfake Videos   Concerns about deepfake videos have so far focused on politics, but businesses and other organizations are increasingly at risk, a growing number of observes believe. Deep fake videos show people doing things they never did or saying words they never said. The...
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