by William Comcowich | Apr 8, 2020 | Digital Marketing
The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online....
by William Comcowich | Mar 16, 2020 | Public Relations
Companies, non-profits and PR agencies with strong reputations receive more job applications from qualified candidates and retain first-rate employees. That’s why many communications and HR personnel strive to maintain favorable ratings on Glassdoor and other...
by William Comcowich | Feb 25, 2020 | Social Media
Social media can be an excellent tool for building relationships with journalists, bloggers and social media influencers, but it comes with its own unwritten rules of etiquette. PR and marketing pros who don’t follow those accepted practices will almost certainly...
by William Comcowich | Jan 15, 2020 | Fake News
In a dangerous trend, more online manipulation campaigns seek to trick mainstream news media into spreading fake news stories and misinformation. A recent report from the research institute Data and Society calls that strategy “source hacking.” The...
by William Comcowich | Jan 14, 2020 | Social Media Monitoring
Some leading brands have won substantial PR and marketing victories with social media command centers. Typically filled with monitors showing charts, graphs and more elaborate data visualizations, control rooms dedicated to monitoring and measuring trending social...
