by William Comcowich | Dec 23, 2019 | Online Reputation Management
Online reputation management has exploded into a robust business. Reputation management firms that safeguard and promote positive online reputations abound. Many promise to fix damaged reputations and replace negative articles with positive content at the top of...
by William Comcowich | Dec 13, 2019 | Advertising
Advertisements from two different brands both feature the woman known as “the Peloton wife.” One prompted a PR disaster; the other drew widespread praise. The original Peloton ad shows a young woman joyfully receiving the gift of an interactive Peloton stationary...
by William Comcowich | Nov 27, 2019 | PR Measurement
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in PR and corporate communications will impact PR analytics. These are some key PR measurement trends to anticipate next...
by William Comcowich | Oct 30, 2019 | Online Reputation Management
Research shows that 86% of consumers read reviews for local businesses, and 57% will only patronize businesses with four or more stars. Stars often mislead shoppers. The problem is that fake online reviews are pervasive. Estimates of fake reviews vary, depending on...
by William Comcowich | Sep 4, 2019 | Public Relations
Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information....
