by William Comcowich | Jul 22, 2019 | Marketing
Emoji are ubiquitous. More than 90% of the world’s online population use the symbols at least occasionally. Emoji, also called emoticons, can help express emotions, engage audiences and boost sales. Yet many PR, marketing and corporate communications professionals...
by William Comcowich | Jul 22, 2019 | Public Relations
As the volume of data explodes, public relations firms find that backing up data becomes more challenging. Many move data to “the cloud,” storing data on an online network, typically hosted by a third party such as Amazon AWS, Microsoft Azure, RedHat or Dropbox. Most...
by William Comcowich | Jul 12, 2019 | Public Relations
More than a few economists, including experts at Morgan Stanley, JPMorgan and Goldman, Sachs, warn of a coming a recession. Nearly half, or 48%, of chief financial officers in the U.S. predict a recession by mid-2020, according to a Duke University/CFO Global Business...
by William Comcowich | Jul 10, 2019 | Public Relations
Direct-to-consumer brands (DTC) are investing more in PR due to increasing paid advertising costs, according to Digiday. Bedding brand Parachute abandoned advertising entirely and relied only on media pitching, influencers, a product launch event, and word of mouth to...
by William Comcowich | Jul 10, 2019 | Public Relations
Human resources and public relations experts urge companies to prepare for increasing employee activism. Nearly four in 10 employees (38 percent) say they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society,...
