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Fake news is a worldwide problem. While Americans ponder how to limit fictional stories that masquerade as factual news, other policy makers around the world also grapple with the problem. In many instances, defining “fake news” is the first challenge....
Marketing gurus tout A/B testing as a critical tactic for improving results. Marketers frequently conduct A/B tests to find the best performing email subject lines, landing pages, advertising copy, other types content and pricing. About two-thirds of brand marketers...
The media annual PR salary increased from $89,000 to $95,000 last year, according to the 2018 Salary Survey from PRWeek. However, the rate of increase slowed to 6.7 percent from 10.3 percent the previous year. Median PR salary growth meaningfully outpaced inflation in...
Influencer marketing campaigns may be crimped this year by Instagram’s new paid partnership tag and increased Federal Trade Commission enforcement of disclosure guidelines. Instagram, one of the most popular influencer marketing platforms, recently introduced...
Podcasts continue to become more popular. According to the 2018 Infinite Dial study from Edison Research, 44 percent of Americans over 12 years old say they have listened to a podcast, up from 40 percent last year. More than one in five (22 percent) say they most...
