by William Comcowich | Sep 28, 2018 | PR Measurement
PR has traditionally struggled to measure its results and quantify its contribution to well-defined business objectives. PR measurement experts decry advertising value equivalency (AVE), which compares the value of earned media to advertising of similar size and...
by William Comcowich | Sep 27, 2018 | Public Relations
Americans have become sharply divided over their views of the media, as trust in the media has diverged along party lines. Republicans are far less likely to trust the media, new research reveals. Most Democrats (82%) say they support the news media’s watchdog role,...
by Angelina Harper | Sep 26, 2018 | Guest Post
Ephemeral content on social media refers to posts with a limited lifespan such as stories and live videos on Snapchat, Facebook and Instagram which disappear 24 hours after being posted. Snapchat introduced the idea of temporary posts when it debuted in 2011. Back...
by William Comcowich | Sep 25, 2018 | Podcasts
Too many mouths and not enough ears may sound like a condemnation of politics. Not in this case. It’s a shorthand evaluation of the current market for podcasts. Panoply, the podcasting unit created by Slate magazine, recently laid off most of its staff and announced...
by William Comcowich | Sep 24, 2018 | Public Relations
McDonald’s agreed to pay two college students $25,000 each for posting a fake advertising poster in one of its restaurants. It’s a story of how McDonald’s turned a potentially negative story into a marketing and PR positive – though at some expense. Two...