by Grace Carter | Sep 24, 2018 | Writing
All writers, including those in PR and corporate communications, struggle with the same question: Where does flavor end and fluff begin? It’s a tricky one. Most experienced writers and public speakers denounce fluffy writing, but only a small number dedicate time to...
by William Comcowich | Sep 20, 2018 | Public Relations
An airline committed a huge spelling mistake by misspelling its own name on an aircraft – or did it? Hong Kong-based Cathay Pacific painted its name as “Cathay Paciic” on the side of the plane. Travelers noted the mistake at Hong Kong International Airport...
by Arthur Solomon | Sep 20, 2018 | Guest Post
Soon it will be time for PR account teams to begin thinking about their 2019 programs. Almost certainly, agencies will offer up a sports tie-in. It’s almost as certain as the Buffalo Bills not winning this year’s Super Bowl. Too often, the result of a sports tie-in...
by William Comcowich | Sep 18, 2018 | Cause Marketing
Social media provides associations a powerful tool to recruit members and promote their cause. The Canadian Medical Association (CMA) provides an example. The CMA turned to social media to promote its “Demand a Plan” campaign that urged development of a national...
by William Comcowich | Sep 18, 2018 | Marketing
Brands will soon be busy preparing holiday marketing campaigns as the end of the year approaches. While the holidays mean Christmas and Thanksgiving for most people, the truth is that holidays occur year round. Hardly a week passes without some sort of day of...
