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Reddit is difficult to ignore. Calling itself “the front page of the internet,” it features discussion forums, or subreddits, that cover almost every topic imaginable. It even has subreddits for PR and marketing pros. In its yearly review, Reddit says it has more than...
Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites, and social media. But that’s not the correct image. Enterprise media monitoring can provide exceptional value to...
Public relations professionals have turned their attention to online news and social media, but new research finds that Americans – especially older ones – still prefer to watch rather read or listen to news. And they get that news from television. Most Americans who...
Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for...
