by William Comcowich | Feb 11, 2019 | Twitter
Periscope, Twitter’s live streaming video app, introduced a new interactive feature that lets hosts invite guests to participate in live audio broadcasts. The new feature opens a new communications venue for influencers as well as brands. It’s much like...
by William Comcowich | Feb 8, 2019 | Public Relations
Google Analytics offers a valuable tool to show how public relations activities help meet business goals. PR professionals need first-rate Google Analytics skills to prove the value of their work to corporate superiors or agency clients. These are some valuable ways...
by Christine Soeun Choi | Feb 7, 2019 | Guest Post
It can be frustrating to not have a big marketing budget. When you want to try many different strategies to reach your customers, know this: You can absolutely connect with your customers in meaningful ways and boost sales without a large marketing budget. Here are a...
by William Comcowich | Feb 6, 2019 | Media Monitoring
Despite the gains of online news, television remains the most popular source for news. More than four-in-ten adults (44%) prefer to get their news from TV, while about a third (34%) prefer the web, 14% prefer radio and 7% favor print, according to the Pew Research...
by William Comcowich | Feb 5, 2019 | Instagram
Instagram, one of the most successful social media platforms, continues to attract more users – as well as more interest from businesses, marketers and public relations. Instagram is owned by Facebook. New Facebook research indicates that Instagram users are eager to...
