by William Comcowich | Mar 29, 2019 | Public Relations
PR agencies work hard to serve their current clients and find new clients. They usually dread the thought of a client firing them. PR agencies can learn how to work with difficult clients, but sometimes they must turn the tables and fire a client. Terminating a client...
by William Comcowich | Mar 28, 2019 | Facebook
Facebook Stories now offer a new way for marketers to grow brand awareness, expand their reach on the network, and strengthen relationships with audiences. The format may be particularly valuable given that Facebook organic reach has plummeted in recent years and...
by William Comcowich | Mar 27, 2019 | Crisis Management
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises...
by William Comcowich | Mar 26, 2019 | Media Measurement
Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications measurement plan. Social media has drastically increased the speed that public relations crisis can develop and spread. News and accusations can...
by Arthur Solomon | Mar 25, 2019 | Crisis Management
In my experience, negative media coverage is what troubles clients the most during a PR crisis. Other crisis tactics are secondary, but clients embrace them because it gives the impression of limiting the crisis by using various “proven” techniques. If you think this...