by William Comcowich | Jun 28, 2019 | PR Measurement
PR ROI is seen by many as the Holy Grail of PR measurement. Public relations people strive to determine PR’s ROI and quantify how PR contributes to the organization’s ROI. After all, it’s the key metric for C-suite executives. PR agencies and...
by William Comcowich | Jun 27, 2019 | Public Relations
Outdoor gear retailer REI recently announced plans to launch a print magazine this fall. The print publication, Uncommon Path, will promote outdoor lifestyles with in-depth storytelling. “Uncommon Path tells the stories of the experiences, events, issues and ideas...
by William Comcowich | Jun 26, 2019 | Video
Marketers are piling into producing streaming videos. The reasons are simple. Most customers prefer video over text and well-produced marketing videos deliver better results. Some statistics: When both video and text are available on the same page, 72% of people would...
by William Comcowich | Jun 25, 2019 | Marketing
Despite the prevalence of digital information, print dominates travel destination guides. Nearly 70% of non-local visitors make at least one trip to the destination after receiving a printed guide, according to research by Destination Analysts. More than 50% of U.S....
by Arthur Solomon | Jun 24, 2019 | Guest Post
During my PR career, some of my clients have experienced PR crises nationally and also internationally. Despite the PR tenets that by-the-book crises communication firms advocate, the one aspect of a crisis that most bothered clients was the daily negative news...
