by William Comcowich | Jun 11, 2019 | Social Media Marketing
People usually view social media as a domain for the young. But that perception has become outdated. Social media users are now just as likely to be 35 to 54 years old as they are to be under 35, reveals the Social Habit report from Edison Research. That shift, and...
by William Comcowich | Jun 10, 2019 | Media Relations
Computer programs, so-called robot reporters, write more news articles than ever, a trend that could substantially impact public relations. Roughly a third of the content published by Bloomberg News uses some form of automated technology, produced with the company...
by William Comcowich | Jun 10, 2019 | Instagram
Instagram is introducing a new tool that can greatly expand influencer marketing on the app. While marketers can now partner with influencers to promote their brands, only influencers’ followers see those endorsements. The app’s new “branded content ads” will allow...
by William Comcowich | Jun 7, 2019 | Public Relations
Many American workers, including those in public relations, are abandoning conventional employment arrangements to become freelancers – often now called gig workers. Average weekly hours spent freelancing increased 72 million hours per week from 998 million in 2015 to...
by William Comcowich | Jun 6, 2019 | Public Relations
PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...
