by William Comcowich | Dec 17, 2019 | Video
Op-eds offer a valuable tool to sway public opinion and spark public discussions. Unfortunately, traditional pathways for publishing opinion pieces have faded as newspapers and magazines have disappeared or drastically reduced pages. However, social media platforms...
by William Comcowich | Dec 16, 2019 | PR Measurement
Most executives experience a major disconnect between expectations of PR and its results, new research reveals. Most executives believe PR should be tied to specific business outcomes, but very few see results they expect, according to a survey by North 6th Agency...
by William Comcowich | Dec 13, 2019 | Advertising
Advertisements from two different brands both feature the woman known as “the Peloton wife.” One prompted a PR disaster; the other drew widespread praise. The original Peloton ad shows a young woman joyfully receiving the gift of an interactive Peloton stationary...
by William Comcowich | Dec 13, 2019 | Public Relations
Public relations professionals can glean ideas and learn how to improve their own campaigns by examining other brands’ successful promotions. With that in mind, here are five superb PR campaigns of 2019. Most included a large dose of social media. Popeyes...
by William Comcowich | Dec 12, 2019 | Public Relations
While pundits tout social media and particularly influencer marketing as the latest and greatest promotional strategy, op-eds remain a remarkably effective and cost-efficient tool for influencing public opinion. An op-ed in The New York Times by an anonymous White...
