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A formal education should be a requirement for anyone in PR, because it broadens one’s thinking, especially if they take liberal arts programs and minimize business courses. But there’s no education like actually “doing it,” as I did, tuition free, when I landed my...
In a marketing campaign that highlights the demise of the traditional Super Bowl advertisement, Planters kills off its well-known mascot, Mr. Peanut. In the YouTube video that Planters released more than a week before the big game, Mr. Peanut dies heroically saving...
The saying goes that “Any press is good press.” But how true is it? To find out, Stanford University researchers examined how New York Times book reviews impacted sales. They found that bad reviews caused book sales to drop 15% if the author was already well-known....
Every year the Consumer Electronics Show (CES) displays dazzling, futuristic gadgets. The gigantic trade show offers up-close views and insights on the latest technology gizmos. PR and marketing professionals, in addition to technology aficionados, can find some...
Producing high-quality and reliable products and services is no longer enough. Businesses must build – or rebuild trust – to connect with employees, customers and other stakeholders. The 2020 Edelman Trust Barometer reveals that despite a strong global economy and...
