by Jo Spink | Feb 24, 2020 | Guest Post
PR is an amazing tool to build awareness of a company and its products and enhance a business’s reputation. PR can also be a superb tool for search engine optimization (SEO). With search marketing now an essential PR and marketing element for any business, SEO can...
by William Comcowich | Feb 20, 2020 | Marketing
Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...
by William Comcowich | Feb 19, 2020 | Media Measurement
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments,...
by William Comcowich | Feb 17, 2020 | Crisis Management
Many organizations have created PR crisis management plans. Far fewer practice them. Almost two-thirds of business executives have a crisis management plan in place, reveals a survey by PR News and CS&A International. Out of that group, almost 40% have never...
by William Comcowich | Feb 14, 2020 | Influencer Marketing
The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...
