by Michael Kling | Mar 26, 2020 | Public Relations
Although remote workers offer definite benefits to PR agencies and corporate PR departments, managing off-site freelancers, contractors or employees can be challenging at times. Now, of course, almost everyone is working remotely from home in order to contain the...
by Arthur Solomon | Mar 25, 2020 | Guest Post
The proper use of words by speakers has always had an important effect on the psyche of those they’re directed at – for good and for bad. The good in the U.S. is exemplified by Franklin D. Roosevelt’s reassuring fireside chats during the recession in the 1930s...
by Aubrey Barcena | Mar 24, 2020 | Glean.info
Issues surrounding search engine optimization (SEO) are among the biggest headaches a website owner or PR or marketing professional can bear. The good news is that most of these issues stem from common mistakes committed by rookies. The missteps are reasonably easy to...
by William Comcowich | Mar 23, 2020 | Public Relations
COVID-19 is delivering a body blow to PR and marketing agencies and departments. The near shut-down of the travel and conference industries, the stock market collapse, and closures of hotels, bars, restaurants and other business has hit the economy hard. As clients...
by William Comcowich | Mar 20, 2020 | SEO
The role of anchor text has changed immensely in recent years. Anchor text is the usually blue and underlined clickable link. Anchor text tells you about the web page that will open when you click the link. It also tells Google (and Bing) about the page. The different...