by Michael Kling | May 5, 2020 | Measurement
The coronavirus has clearly altered how people act and how they feel about businesses and other organizations they patronize and support. That means brands will need in-depth communications measurement to form a new marketing and PR roadmap when lockdowns ease and the...
by William Comcowich | May 4, 2020 | Marketing
Consumer perceptions of brands have changed based on how brands have behaved during the coronavirus pandemic, new research reveals. Nearly 6 out of 10 consumers (58 percent) say their perception of brands has been affected during the epidemic, according to research...
by William Comcowich | May 4, 2020 | Public Relations
PR pros rejoice when they place a positive article in a respected media outlet. But the task doesn’t end there. PR can take many additional steps to amplify most any positive media mention. Social media. Share the media mention on social media platforms like Twitter,...
by William Comcowich | May 1, 2020 | Glean.info
Many organizations have cut their PR budgets because of the Covid-19 economic disruptions. COVID-19 has devastated PR and marketing agencies and departments. The near shut-down of the travel and conference industries, the stock market collapse, and closures of hotels,...
by Michael Kling | May 1, 2020 | Public Relations
Toilet paper factories went into production overdrive after coronavirus-induced panic buying and hording caused a shortage of the product last month. Likewise, the brands’ communications went into high gear to respond to urgent questions from consumers and...